PUMA Launches Arsenal Kit Trilogy Through River Thames Water Projection

Puma hosted the launch of the new Arsenal Home, Away and Cup kits in London, with a spectacular 20m high water projection on the River Thames viewed from the North Bank, transforming the London Eye into the iconic “Clock End”.

Arsenal manager Arsène Wenger and first team players Santi Cazorla, Mikel Arteta and Mathieu Flamini were on hand to tell the individual Future, Forever, Victorious inspirations behind the kit designs. 

Arsenal supporters waiting to buy the shirt outside PUMA’s flagship Carnaby Street store in London were stunned to see the kit being revealed in person by Mikel Arteta, Santi Cazorla and Mathieu Flamini in the shop window, as a curtain dropped to reveal a huge Arsenal façade. Inside the store, fans were also able to have their picture taken with the Gunners’ latest silverware, the FA Cup.

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