London’s favourite, most popular skate brand has released its new lookbook for the season ahead, featuring some candid looking shots and some amazing new garments from Palace.
Blondey McCoy is among the models who are snapped, looking like they’re being followed by the paparazzi as they navigate around the streets of central London. There’s a huge range to the collection from Palace, as always, as they put their stamp on the popularity of tracksuits in fashion today, but also bring a much more traditionally formal aspect with their loafers.
But it’s on the top half where Palace have really applied their strengths, producing countless numbers of jumpers and rain jackets to ready their following for the changing of seasons. From the suede-looking pullovers to the more traditional sweatshirts, the London brand is throwing down a retro, nineties aesthetic with their modern twist that has, for a while now, put them on the map as not just one of the biggest brands in skateboarding but one of the most watched brands in the world.
The full, extensive and almost endless collection can be found on their webshop, and all these clothes are going to be available from 11th August in their flagship London and New York stores. From the 18th August, they’re going to be available online, too.