Puma’s plans for Autumn/Winter 17 have taken their next steps, with the release of a bundle of cool footwear to add to the work they’ve already done this season with the likes of The Weeknd involved.
The Japanese-inspired TSUGI models (TSUGI means “NEXT” in Japanese), make their debut as part of the Run The Streets campaign. The TSUGI styles are characterized by the fusion of modernity, technology and functionality, elements that the forward-thinking brand is beginning to define itself with. Alongside TSUGI Shinsei, we will see the TSUGI Netfit, TSUGI Blaze, TSUGI Kori and TSUGI Nido on the streets, too.
Having the ever-futuristic Weeknd on their roster plays into this new collection perfectly. As you can see in the trainers themselves, they are trying out new things and it seems those new things are working. A range of different materials and textures create a collection of original looking footwear under the TSUGI name as Puma release a whole new aspect to their brand.
Yet, there’s still room for the classics and that’s important, too. Puma have long-been at the forefront of sports and fashion, crossing the boundaries of each especially when it comes to some legendary footwear like the Suedes and the Clyde. Whereas The Weeknd is the face of the futuristic side, hip-hop royalty in the form of Big Sean is the face of this classic Puma swagger.
The GOOD Music artist has been at hip-hop’s top table for some time now, signing for Roc Nation in 2014 and naturally becoming an icon of music and style as his rap career has gone from strength to strength. The Puma Suede and the Puma Clyde express his approach perfectly, with that appreciation for the old school a key part of his art, but still very much contemporary and without a doubt, here to stay.
New colourways of the classics and a bundle of all new Japanese-inspired footwear make this another strong season for Puma. You can check out their whole range at Puma.com.