Hoodlab and Hummel: Football culture from Manchester via Denmark

It’s the time of year when every club is dropping their new jerseys for the season ahead. Some beautiful. Some good. And some are just darn right strange. However, one young brand from Manchester have released their own jerseys, too, and they’re definitely great.

Hoodlab have paired up with Hummel, legendary kit manufacturers of past and present, to create full home and away strips for their latest collection. Hummel, the Danish sports brand, is surely one of the perfect collaborators to work with for such a range, having an amazing reputation for kit designs thanks to a history of iconic kits. The kits for Denmark’s national team back in the 80s and 90s stand out as the most loved and most lusted after retro kits of all time and as such, Hoodlab have smashed it by getting the Danes involved with this work.

Designs are simply yet slick, with the beautiful typeface of HOODLAB acting as the main sponsor on the shirt. The brand logo takes the place of the crest in a well-thought and well-mapped out duo of home and away shirts. Coming in green, green and white stripes and also a black number, the shirts are available in both short sleeve and undoubtedly swaggy long sleeve edition for when these hot summer evenings pass. There’s also shorts and really smart training tops, as they cover all areas of the invented concept; Hoodlab FC.

The tops could easily be worn off the football field as we see once more the influence of our beloved sport into realms of fashion. Coming from Manchester, a city that is connected to its football as much as anywhere, Hoodlab is a company that clearly understands the power of football culture, and how it can be integrated into fashion. So expect to see some parts of this collection on the streets and otherwise, maybe on the most swaggy looking five-a-side team the world has ever seen.

This stuff can all be ordered directly from Hoodlab’s website…