Coming straight out of Netherlands is BALR, founded by a forward thinking group of Dutch footballers. However, the latest star of the brand is a very recognisable Spaniard.
Fernando Torres is sporting their logo branded jumper and tee on a new shoot, as the Athletico Madrid man shows he can do more than just look good on the pitch. In essence, this is the identity of the brand as a group of current and former pros, lead by Demy de Zeeuw, started the label alongside playing the game.
It has become a true success and we were lucky enough to spend some time on the BALR yacht recently. On board, we spoke to Demy about what he’s been doing with his own ‘Life After Football’ and about his business ventures.
This new range, as ever, is available on the brand website where you’ll find lots of their cool, minimal and football inspired items.