Fashion Friday: NEW GOSHA


He’s back.

The Russian fashionista with a taste for the finest football culture has this week dropped his latest line and latest lookbook. No surprises then, that’s it’s covered in football kits and taking clear inspiration from our game both on and off the pitch.

Draped head to toe in edgy football kit with help from adidas, a dream partner when delving into football, Gosha has put models both on pitches and on sofas – something like the millions of people who recline in front of the TV to watch the game so often.

Looking a circa 1999 David Beckham, one of the models is rocking a treble-winning Manchester United look. From the red shirt, white shorts and black socks, with the additional ‘curtains’ haircut, football fans of a certain age will see crazy similarities with this outfit and the one that United’s players wore whilst making history last millennium.

With help from Burberry, too, this is a truly quintessential Gosha collection for SS18. With the football world coming to Russia this summer, the nation’s most celebrated fashion designer is truly setting a trend for the year ahead.

Definitely keep an eye out for this capsule, hitting global stockists January 6th.