As part of his partnership with H&M, the former footballer has teamed up with American comedian, Kevin Hart, as the pair rekindle an unlikely bromance in the build up to the retailer’s new range.
Last time around, the adverts were geared around Hart’s desire to play Beckham in a feature length film. This time, they’re taking to the road with ‘I, Beckham: The Musical.’
With only a mere teaser of the campaign released so far, many people will be awaiting the next installment from the pair as well as the new range from H&M, as the consistently stylish brand unveils what it has in store for the coming season.
For Beckham, though, it looks like an uncomfortable few weeks ahead, while Kevin Hart pilots their enormous tour bus through American desert with his typical bickering and a lack of direction.
The next wave of H&M menswear will be on show throughout in a double-helping, as Kevin Hart seems to mirror Beckham’s outfits during the entire campaign. Titled; ‘Modern Essentials’, the pair will be sporting items that should feature in the wardrobes of all 21st-century men.
An odd duo, but an undeniably entertaining and stylish one, thanks to Beckham and H&M… and Kevin Hart.
The collection itself will be available from September 29th, and watching these two in ‘The Road Trip’, seems to be the best way to prepare for it.