Some brands just go hand in hand with football culture and CP Company is undeniably one of those.
The brand was only founded in the 1970s – but what a timely founding that was. It was just as the football fan was fine-tuning its style. Back then, it was about Italian brands but it was yet to reach the recently birthed CP Company. First, it was Ellesse, Fila and the like, with bright colours and soft fabrics being the order of the day. To have the newest tracksuit was a statement of one-upmanship on your fellow supporter, be they cheering for your club or for a rival.
However, as time moved on the fashion changed, as it so often does. But so too did the demand for a more durable attire. Something that can handle those freezing cold evening games in the winter and keep one dry through April showers in a stand with no roof. That’s where companies like CP came in and in terms of football fandom, whether they liked being associated with the fans of this era or not, the game’s love affair with the brand began.
Famed for its functionality first and foremost, then of the undisputed style of each and every jacket that decorated the terrace, having a solid item from the CP Company became the latest one-upmanship. Football support is all about belonging, being a collective and being able to be recognised as a fan of them or a fan of ours. In a day and age where clothing is seen as a form of personal identity and expression, being one of the many with the iconic ‘goggled hood’ is an expression of so much. It means you’ll be in this stadium rain, shine or blizzard – and you’ll be looking pretty smart whilst doing so.
Of course, the connotations of such a football fan affiliation comes with its own problems. As much as even the most edgy brands want to be associated with those who break the mould, those who challenge authority and those who stand up for their beloved subculture, having thirty blokes, drunk and beating the hell out of each other in a flurry of CP Company and Stone Island logos isn’t a good look. And that’s where the fascinating story of this young brand is now, as it’s finding new audiences and new subcultures beyond football.
Have you caught Drake in his CP Company attire yet? The ‘6 God,’ one of the most influential men on the planet, noted for picking and choosing what he likes from certain countries and cultures, has rocked CP on many occasions since his endorsing of British music a few years back. On the same note, more contemporary releases like those seen in CP’s SS18 collection are moving toward a more modern, liberally colourful and youthful look of today.
Still adhering to that inner-city boy and man, just like the football fans who have adopted this brand as part of their culture, CP is showing there is a life beyond and indeed After Football. So, whilst the famous goggle hoods and beanies may not be about to desert football stadiums any time soon, expect to see new items, inspired by the short yet colourful history of this brand, to start popping up in other realms.
Fashion thrives off of subculture and so does CP Company.